WHAT WE DO
Tribology Advisors helps VC and PE-backed businesses accelerate growth through objectives such as customer expansion, market entry, partnerships, acquisitions, and digital transformation.
We work closely with Finance to align product, GTM, and operations with strategic and financial goals.
Our embedded advisory model enables functional leaders to rely on clear strategic priorities to plan effectively and execute with greater focus.
HOW WE WORK WITH YOU
CEO or CFO
We provide support for strategic capital allocation to anticipate changing market conditions and operating objectives
Board Member or Investor
We develop operational frameworks for cross-functional strategic initiatives lacking clear ownership or accountability
Functional Leader
We help you build strategic capacity to bridge budget and resource constraints, and competing demands on teams
SERVICES
We offer modular projects as standard building blocks, structured in 3-month increments and sequenced to make quarterly and annual planning more effective.
Enterprise Services
Functional Services
Corporate Strategy Development
Vision and Strategic
Pillar Development
Business Model Transformation
Annual & Quarterly Business Planning
Strategic Enterprise Roadmapping
M&A & Corporate Finance
M&A Strategy & Target Identification
Transaction & Event-Based Financial Modeling
Strategic Capital Allocation
Due Diligence & Post-Merger Integration
Markets, Customers, Competition
TAM/SAM/SOM
Analysis
ICP Definition & Customer Segmentation
Differentiation & Competitive Market Strategy
Customer Adoption & Lifecycle Maturity
Product & Technology
R&D Performance &
ROI analysis
Build, Buy, Partner
Strategy
Comprehensive Budget & Resource Allocation
AI & Emerging Tech Strategy
Org & Operating Model
Strategic Capability
Assessment
Change Management & Communication Plan
Governance & Role Definition
Talent Strategy
Go-to-Market
Market Entry & Demand Forecasting
Account-Based Growth Strategy (ABX)
Geographic & Industry Expansion
Customer Retention & Expansion Strategy
ABOUT TRIBOLOGY ADVISORS
Shakeel Abdul
Managing Partner
Former Founder, Chief Strategy Officer, CFO, and Strategic Finance Executive
25 years in SaaS, Tech-Enabled Businesses, Consumer Products, Investment Banking, and PE
Shakeel has built and scaled companies as a founder, raised institutional capital, and led corporate strategy and M&A for SaaS, consumer, and tech-enabled businesses. He has managed private equity portfolios to improve performance and drive exits, developed strategic plans to reposition companies, and worked directly with CEOs and boards to define investment priorities, execute market expansion initiatives, and evaluate strategic alternatives.
Anjali Gurnani
Managing Partner
Former Founder, Head of Product and Product Marketing, Chief of Staff, and GTM Strategy Executive
20 years in B2B SaaS, Data Platforms, Venture Growth, and Enterprise Tech
Anjali has realigned product, GTM, and operating execution across SaaS and platform companies to address customer retention challenges and growth priorities. She has redesigned product and engineering organizations to improve cost and performance, and implemented strategic roadmaps to elevate execution discipline. She brings founder-level operating experience from building, scaling, and selling a technology business.
REFRAMING CHALLENGES AND IMPLEMENTING PROACTIVE INTERVENTIONS
WHO WE WORK WITH
Company Types
Growth Triggers
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Software, data & tech-enabled
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Venture & PE-backed​
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Public sector & education
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Business units in large orgs
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Post-raise planning
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Post-acquisition integration
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​New leadership / operational reset
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Scaling GTM
THE TRIBOLOGY DIFFERENCE
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A structured method to surface systemic constraints across teams, workflows, and decision points​
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A targeted approach to uncover where value is trapped, delayed, or diluted in enterprise processes
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A financial lens to quantify execution risk and ROI relative to board-level growth and margin goals
